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TCL Communication utilized the trade name BlackBerry Mobile to sell BlackBerry-branded smartphones in all territories throughout the world, with the exception of Indonesia, India, Bangladesh, Sri Lanka, and Nepal.
BlackBerry Limited, the company behind the BlackBerry brand, decided in 2016 to stop directly competing in the smartphone market and instead focus on security software. As a result, TCL Communication is now in responsible of developing, manufacturing, and selling BlackBerry-branded smartphones for the global market. Although it was largely created by BlackBerry Limited, the BlackBerry KEYone is the first handset under the BlackBerry Mobile brand.
TCL Corporation said in February 2020 that they will discontinue manufacturing the devices on August 31, 2020, which would coincide with the expiry of their BlackBerry license. The Blackberry Key2LE is the most recent phone to be developed.
Under the BlackBerry name, Research In Motion Limited, also known as RIM, dominated the mobile sector in the early 2000s. They dominated the smartphone market on a worldwide scale.
RIM had the fastest-growing BlackBerry brand in 2007. Following that, they gradually lost market share as customers shifted to handsets with all-touchscreen displays, such as Apple’s iPhone and Samsung’s Galaxy. The physical QWERTY keyboard on a smartphone later became a prominent feature of BlackBerry, after which the company was called.
RIM changed their name to BlackBerry Limited and embarked on a new strategy aimed at enhancing their brand. The BlackBerry Priv was released in 2015 as the company’s first Android smartphone. The phone has a complete touchscreen and a QWERTY keyboard beneath it.
BlackBerry Ltd outsourced production of the BlackBerry DTEK50 and DTEK60 to TCL in 2016. In 2016, BlackBerry declared that it will transition away from in-house manufacturing and production and instead focus on software security. TCL was chosen as the global licensee of the BlackBerry brand in December 2016.
TCL displayed the suspected BlackBerry ‘Mercury’ at CES 2017, but did not provide any details about the smartphone. TCL officially launched the gadget ahead of Mobile World Congress in Barcelona, Spain, calling it the BlackBerry KeyOne. Rather than TCL, BlackBerry Ltd. designed this gadget. The gadget is marketed as “BlackBerry Mobile.”