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Twitch is a video live streaming website based in the United States that specializes on video game live streaming, including esports competition broadcasts. Music broadcasts, artistic content, and, most lately, “in real life” feeds are also available. Twitch Interactive, an Amazon.com, Inc. subsidiary, runs it. It debuted in June 2011 as a spin-off of Justin.tv, a general-interest streaming network. The site’s content may be accessed in real time or on demand.

Twitch has surpassed its general-interest equivalent in terms of popularity. The website received 45 million unique visitors in October 2013, and by February 2014, it was the fourth most popular source of peak Internet traffic in the United States. Justin.tv’s parent business was renamed Twitch Interactive to reflect the shift in emphasis ” Justin.tv was shut down in August 2014 ” at the same time. The business was purchased by Amazon for US$970 million that month, resulting in synergies with Amazon Prime, the company’s subscription service. Twitch purchased Curse, an online video gaming community operator, in 2016, and provided ways to buy games through links on streams, as well as a scheme that allows broadcasters to earn commissions on the sales of games they play.

Twitch has over 100 million monthly viewers by 2015. Twitch was the biggest live streaming video service for video games in the United States as of 2017, with an advantage over YouTube Gaming. It has 3 million monthly broadcasters and 15 million daily active users as of February 2020, with an average of 1.4 million concurrent users. Twitch has approximately 27,000 partner channels as of May 2018.

Justin.tv was separated into numerous content categories when it was created in 2007 by Justin Kan and Emmett Shear. The gaming category increased at a very rapid rate, eventually becoming the most popular on the site. In June 2011,: 40  the firm decided to break out the gaming content as TwitchTV, based by the phrase twitch gameplay. On June 6, 2011, it went into public beta for the first time. Twitch has garnered around 35 million unique visits each month since then. Twitch had roughly 80 workers in June 2013, and by December 2013, it had grown to 100. The company’s headquarters were in the Financial District in San Francisco.

Twitch has benefited from large venture capital investments, including US$15 million in 2012 (on top of the US$7 million raised for Justin.tv) and US$20 million in 2013. Draper Associates, Bessemer Venture Partners, and Thrive Capital were among the investors in three rounds of capital raising going up to the end of 2013. In addition to the infusion of venture capital, the firm was thought to be profitable in 2013.

Twitch has become the most popular e-sports streaming service by a considerable margin, especially following the collapse of direct competitor Own3d.tv in early 2013, prompting some to believe that the website has a “near stranglehold on the industry.” Competing video providers, such as YouTube and Dailymotion, have begun to emphasize their game material in order to compete, although they have had a considerably lesser influence thus far. Twitch has approximately 43 million monthly viewers as of mid-2013, with the average viewer viewing an hour and a half every day. Twitch is the fourth greatest generator of Internet traffic in the United States during peak periods, behind Netflix, Google, and Apple, as of February 2014. During peak hours, Twitch accounts for 1.8 percent of total US Internet traffic.

Twitch experienced latency and poor frame rates in Europe in late 2013, owing to an increase in viewing. Twitch has since deployed more servers in the area. Twitch also built a new video system that has been demonstrated to be more efficient than the prior system in order to solve these issues. Users first chastised the new video technology since it generated a considerable feed latency, which interfered with broadcaster-viewer interaction. The additional latency was likely short, according to Twitch employees, and was an acceptable tradeoff considering the reduced buffering at the moment.

Growth And The Possibility Of A Youtube Purchase (2014)

Twitch’s parent company (Justin.tv, Inc.) was renamed Twitch Interactive on February 10, 2014, reflecting the service’s growing importance over Justin.tv as the firm’s principal business. Twitch Plays Pokémon, a crowdsourced attempt to play Pokémon Red using a technology that translated chat inputs into game controllers, went popular the same month. By February 17, the channel had surpassed 6.5 million total views and an average concurrent audience of 60 to 70 thousand, with at least 10% of viewers interacting.

Matthew DiPietro, Vice President of Marketing, commended the webcast as “Another example of how video games have evolved into a platform for entertainment and innovation that goes well beyond the game’s original objective. The broadcaster has produced a special entertainment hybrid for the Twitch community by combining a video game, live video, and a participatory experience. This is an excellent proof of concept, and we hope to see more like it in the future.” Twitch has been designated as the official live streaming platform of the Electronic Entertainment Expo since its 2014 edition.

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